Is That a Penguin in Your Pocket?
A recent headline in the New York Times Book Review declared, “Books Make You a Boring Person.” Many would disagree with that statement, but few would go as far as the folks in the marketing department at Penguin UK. The London-based arm of the venerable publishing house has begun to advertise its books as dating aids. According to Penguin, you’re not good looking—or Good Booking—unless you’re holding a book.




