Title: Sales and Marketing Manager
Location: New York Area
Company Overview:
Verso Books is the largest radical publisher in the English speaking world.
Position Overview:
The Sales and Marketing Manager will directly report to the Director of Operations and will be instrumental in shaping Verso's marketing strategy to drive revenue growth in North American markets. The ideal candidate will be a dynamic leader with a proven track record in sales, marketing management, market analysis, and strategic planning. This position offers a hybrid work model based in New York.
Key Responsibilities:
- Cultivate and manage the relationship with our distributor, Penguin Random House, overseeing all aspects.
- Spearhead all sales conference presentations and collateral materials.
- Conduct comparative title research and provide estimated sales projections during acquisition processes.
- Develop and monitor the trade sales strategy for North America, setting expectations, targets, and schedules to ensure profitable book acquisitions.
- Deliver comprehensive sales reports and analytics to assess Verso’s performance against targets and inform strategic decisions.
- Recommend and implement pricing strategy adjustments based on sales data in collaboration with senior management.
- Execute strategies to bolster Verso’s presence in the academic market, including outreach to institutions, course adoptions, and partnerships with libraries and college bookstores.
- Collaborate closely with the Marketing Department to support promotional activities and campaigns.
- Work with stakeholders on inventory management, including providing feedback on profit and loss statements and print runs.
- Collaborate with the Art Director to oversee the production of book covers aligned with market trends and brand identity.
- Foster and maintain professional relationships with key stakeholders, including publishers, booksellers, authors, journalists, and industry influencers.
- Plan and coordinate participation in industry events, conferences, and book fairs.
- Manage and monitor distribution costs, including those for the Verso Book Club North American Sales.
- Handle metadata at the TI creation stage and update as needed, including writing sales copy, keywords, keynotes, and marketing plans.
Preferred Qualifications:
- Bachelor’s degree in Business, Marketing, or related field;
- Master’s degree preferred, OR a minimum of 4 years of experience in marketing management within the publishing industry.
- Strong analytical, strategic planning, and problem-solving skills.
- Familiarity with our list.
- Excellent communication, negotiation, and interpersonal abilities.
- Experience with MyHouse or PRH systems is a plus.
- Proficiency in sales analytics tools and CRM software.
Think you’re right for the job? These qualifications are preferred not required, please apply if you think you’d be a good fit!
What We Offer:
Salary between $72,000 - $82,000 depending on experience.
Comprehensive benefits package, including health insurance, retirement plans, and 25 days paid time off, in addition to holidays. 26 weeks paid parental leave.
How to Apply:
Interested candidates are invited to submit their resume and cover letter to hiring@versobooks.com, using "Sales and Marketing Manager Application" as the subject line.
Verso is an equal opportunity employer, celebrating diversity and committed to creating an inclusive environment for all employees