ONLINE ADVERTISING RATES
pw.org
To ensure you reach the audience that matters most to you, ad space can be reserved on our Homepage and main pages, our Magazine Pages, any of our database pages, the Directory of Writers, or the Literary Events Calendar pages. All rates are per one thousand impressions (CPM). The minimum purchase is 30,000 impressions.
Location | Billboard (970 x 250 pixels) | Leaderboard (728 x 90 pixels) | Rectangle (300 x 250 pixels) | |||
| CPM | Min of 30,000 | CPM | Min. of 30,000 | CPM | Min. of 30,000 |
$36 | $1,080 | $31 | $930 | $20 | $600 | |
$26 | $780 | $23 | $690 | $15 | $450 | |
*The Homepage zone features the pw.org landing page, the MFA Database, and other high-performing pages.
*The Magazine Pages zone features content from Poets & Writers Magazine, as well as original content.
Interested in both print and online advertising? We'd be happy to create a cross-media advertising plan that fits your budget.
If you have questions or would like to reserve space please contact the ad office.
Weekly Update E-Newsletter
Every Thursday, the Weekly Update e-newsletter is mailed to over 80,000 subscribers who rely on it to provide them with information about what’s new on pw.org.
In each e-newsletter, we offer rectangle ads and article insertion ads within the editorial column. Full e-newsletter sponsorship is also available. E-newsletters often sell out a month or two in advance. It's a good idea to reserve your space early.
Current E-Newsletter Rates:
Rectangle: $600
Article Insertion: $975
For current e-newsletter availability or to request a sample, please contact the advertising office.
The Time Is Now E-Newsletter and Web Page
Every Friday, the Time Is Now e-newsletter is mailed to over 21,000 subscribers and features writing prompts for fiction, poetry, and nonfiction, as well as recommendations for books on craft. Time Is Now ads receive placement in the Time Is Now e-newsletter for an entire month (4-5 e-newsletters) as well as placement on the Time Is Now webpage at no additional cost. Time Is Now often sells out months ahead of time; it's a good idea to reserve space in advance.
Current Time Is Now Rates:
Rectangle: $500
Article Insertion: $875
Grants & Awards: The Writing Contest Newsletter
Sent every Tuesday exclusively to Poets & Writers Magazine subscribers, this e-newsletter boasts open rates of 45-59%. It’s a fantastic way to connect with 21,000 of our most engaged writers.
Current Writing Contest Newsletter Rates:
Rectangle: $400
Article Insertion: $600
Sponsored E-Blasts to Magazine and E-Newsletter Subscribers
Send a dedicated e-blast for your product or service to up to 75,000 opted-in magazine and e-newsletter subscribers. There is a minimum purchase of 10,000 e-mail addresses. The rate is $150 per one thousand e-mail addresses. Contact advertising@pw.org for more information.
MATERIAL SPECS
We accept jpg, gif (animated or static), flash files, and images hosted by a 3rd party. Please always provide a URL link. Gif animations must have at least a 3-second delay between frames and at least a 6-second delay before looping. Flash files must include a hardcoded URL link. Max file size is 100k. All materials my be sent to adcopy@pw.org.
| Ad | Dimensions in Pixels | |
| Rectangle | 300 x 250 | |
| Leaderboard | 728 x 90 | |
| Billboard | 970 x 250 | |
| E-Newsletter Rectangle | 300 x 250 | |
| E-Newsletter Article | Image (200 x 200 max), title (60 characters max), and body text (75 words max) | |
TERMS
30 days net. 15% discount to recognized ad agencies. Prepayment may be required of some advertisers. |